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Sunday, 23 September 2018

18 amazing facts about Amazon.com to inspire your company

18 amazing facts about Amazon.com to inspire your company

facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is Amazon.com really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past.

The largest retailers on the planet are Walmart and CVS. Amazon.com is third and closing. But unlike numbers one and two, Amazon has never manufactured a single, physical product; nor does it have a brick-and-mortar storefront. Instead, Amazon focuses on selection, price, and convenience to make customers’ lives easier and better. And every transaction occurs through a website. It’s been an incredible journey, and one that still feels like it’s just getting started.

Here are amazing Amazon.com facts to inspire your company.

CEO Jeff Bezos chose Amazon.com as the company name for two reasons:
back then, website listing were often in alphabetical order
to suggest scale (Amazon.com launched with the tagline, “Earth’s biggest book store) (Business Insider)
The first book Amazon.com ever sold was from Bezos’ garage in July 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of Fundamental Mechanisms of Thought. (Business Insider)
Amazon’s logo shows a smile from A to Z in the name to signify that “the company is willing to deliver everything to everyone, anywhere in the world.” (Business Insider)
Bezos originally wanted to call his company Cadabra (as in ‘Abracadabra,’) but scrapped the idea after someone misheard the moniker as ‘cadaver.’ (Entrepreneur)
Another early contender was com, a web address that still redirects users to Amazon today. (Entrepreneur)
As a cost-savings measure in its early days, Amazon constructed desks from cheap doors and sawed-off two-by-fours. The company still reportedly hands out a “Door Desk Award” to employees who help implement any particularly thrifty ideas. (Business Insider)
In Amazon’s early days, when it sold only books, a bell would ring in the office every time someone made a purchase. (BuzzFeed)
During Amazon’s first month in business, it received orders from customers in 50 US states and 45 countries across the world. (MSN)
In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” along with Amazon’s website address. (MSN)
In 1997, Barnes & Noble sued Amazon, alleging that Earth’s Largest Bookstore was a false claim. They eventually settled out of court with Amazon continuing to use their slogan. (MSN)
Amazon serves 137 customers a week (Vault)
Amazon’s unique users are 5X more valuable than eBay’s. Amazon’s average unique user brings in about $189 while eBay’s bring in just $39. (Business Insider)
Amazon Kindle owners spend approximately $1,233 per year buying stuff from Amazon. (BarnRaisers)
Amazon Prime members spend $1,340 annually. (BarnRaisers)
One in every 10 Americans—10.7% of the population, to be exact—has an Amazon Prime membership. (Motley Fool)
When the same-day Prime service was launched in Manhattan, New York, the company claims one customer got their item–an Easy-Bake Oven–in a record 23 minutes. (MSN)
Amazon’s fastest order delivered to date was a four-pack of Starbucks Vanilla Frappuccino to a customer in Miami. The delivery was made in under 10 minutes. (Motley Fool)
Pause for one second. Amazon just shipped 35 items in that time frame. (Motley Fool)

  • Amazon is focused on providing more of the services that make customer’s lives easier and better. It focuses on selection, price, and convenience (Forbes)

When a company is able to make its customers’ lives easier and better by focusing on selection, price and convenience, there is no end to what it can accomplish. Only the next big thing that will delight them.

Do these Amazon.com facts help you to see where Amazon is going? Do these Amazon.com facts inspire you about innovations possible for your company? Do comment below.

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